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Privacy Policy

Better Basketball, Inc. knows that you care how information about you is used and shared, and we appreciate your trust that we will care for your personal information carefully and sensibly. This notice describes our privacy policy. By visiting betterbasketball.com, you are accepting the practices described in this Privacy Notice.

Personal Information Gathered by Better Basketball

The information we gather from customers helps us personalize and continually improve your experience at betterbasketball.com. Here are the types of information we gather.

Information You Voluntarily Give Us

We receive and store any information you enter on our web site or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, notifying you about future Better Basketball products or promotions, or otherwise communicating with you. If you wish to be removed from any mailing list, please notify us in writing, and we will remove you in a timely fashion.

Information Gathered Automatically

We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use “cookies,” and we obtain certain types of information when your Web browser accesses betterbasketball.com. A number of companies offer utilities designed to help you visit web sites anonymously. However, we will not be able to provide you with a personalized experience at betterbasketball.com if we cannot recognize you, but we want you to be aware that these tools exist.

E-mail Communications

If you email us, we reserve the right to contact you in the future about any products or services we may wish to notify you about. If you do not wish to receive these emails, simply notify us in writing and we will take you off our mailing list.

Information from Other Sources

For reasons such as improving personalization of our service (for example, providing better product recommendations or special offers that we think will interest you), we might receive information about you from other sources and add it to our account information. We also sometimes receive updated delivery and address information from our shippers or other sources so that we can correct our records and deliver your next purchase or communication more easily.

Credit Cards

BB takes the issue of your privacy seriously, as well as the protection of your personal financial data, including credit card numbers. We will not share your credit card number with anyone else, and we use advanced security measures to protect this information.

To protect the security of your credit card information, our credit card merchants employs the industry-standard Secure Sockets Layer (SSL) technology when processing your order. In addition, the order page of this site is secured by Thawte, a trusted industry leader.


Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognize your browser and to provide features for purchasing, and storage of items in your Shopping Cart between visits, among other reasons.

The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies allow you to take full advantage of some of betterbasketball.com’s most important features, and we recommend that you leave them turned on.

  • Better Shooting

    Over 35,000 Copies Sold!
    Better Shooting
  • Testimonials

    See what people are saying!
    • ‘Rick’s attention to detail, knowledge of the game, and his encouragement played an important part in my son earning a scholarship to Kansas State University.’

      Laird Canby

    • ‘I just have to tell you, I love the Read & React. One layer was enough to raise offensive performance of the 7th graders I coach to a new level.’

      Christopher S. Ciaccio

    • ‘I just wanted to give you guys a lot of praise. Since getting your DVDs, my scoring increased from 4.5 a game to 22.7 a game!!’

      Kenny Robinson

    • ‘If you’re looking to develop an NBA caliber game, the Better Basketball DVDs are your answer!’

      Rodney Heard
      Director of Scouting for the Atlanta Hawks.

    • ‘What makes Coach Torbett so special is his ability to communicate. He keeps it simple. He changed my life as a basketball player’

      Bryant ‘XAN’ Stevenson

    • ‘I have tried a lot of training DVDs, but Coach Torbett breaks things down to the point of no failure. I went from averaging 10 pts a game to 20 pts per game.’

      Scott Bergner

    • ‘The Read & React System is the best tool for teaching kids not only how to play individually (habits) but also how to play together.’

      Coach John Wiley, Redmond WA

    • ‘Coach Torbett teaches the skills of the game in such a precise way, that even guys in my league can learn a lot from him.’

      Chauncey Billups
      5 Time NBA All Star

    • ‘The techniques on Better Shooting are awesome. I’ve used Rick Torbett’s shooting system for years because it works.’

      Ricky Radford
      National Champion AAU Coach

    • ‘I love the instructional DVDs. I played in HS and college, and thought I knew a lot, but I have never seen the game broken down before so completely and so simply.’

      Christopher Ciaccio

    • ‘Read & React takes the hap-hazzard bits and pieces I’ve been doing for 20 years and puts them into simple, understandable terms.’

      Coach Cameron Bruce

    • ‘The fact is, your R&R Offense is everything you said it would be – and then some! You’ve done it Rick!’

      Greg Coates

    • ‘The Read & React is everything I’ve been trying to teach for the past 7 years with the correct principles to make it happen. I’m now a R&R junkie.’

      John Loveless

  • Worldwide Sales

    Sold in 99 countries worldwide!
    Sold in 99 countries worldwide!